digital marketing

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Doing your best for your business online is about so much more than having a decent website – don’t get us wrong – a good-looking, easy to use design is a great start – but if you really want to get your site seen, a digital marketing strategy is a must.

We’ve helped lots of small and medium sized businesses grow their brand through our digital marketing offering – just take a look at all the examples of our past work in our digital marketing portfolio below.

Our range of online marketing packages are focused on enhancing your site’s visibility through Search Engine Optimisation (SEO) techniques, considered web copywriting and by building a following through social media and email campaigns.

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For existing websites, we’ll carry out a detailed audit of your website and your existing marketing communications, offering suggestions on areas of improvement designed to increase your visibility and encourage more quality visitors.

For brand new websites, a clean slate means that we can use our knowledge of copywriting, usability and SEO best practices to add elements which will boost your chances of increased visibility and greater engagement right from the start.

All our packages are provided on a month to month basis (and for a range of budgets) so if you’re not completely sold on our service you can cancel at any time – meaning it’s in our best interest to work as hard as we can for you. Which is just fine by us.

 

 

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SEO Starter Packages

Our starter packages are designed to introduce and implement the fundamental elements of SEO in order to provide a user-friendly, healthy and visible website for your visitors.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”1_3″][et_pb_pricing_tables admin_label=”Pricing Table”][et_pb_pricing_table featured=”off” title=”For Brand New Websites” subtitle=”This starter package works in conjunction with the design and build of your website, and includes:” button_url=”mailto:welcome@collectivecreative.com” button_text=”Enquire” currency=”£” per=”+VAT” sum=”360″]

Set up of Google Analytics and Webmaster accounts which automatically send monthly reports detailing visitor activity.

Relevant keyword research targeting long tail keywords and autocomplete suggested search phrases

Creation of unique copy with a clear tone-of-voice for your brand based on the above keyword research (up to 6 pages)

Creation of a blog with first post provided – a regularly updated blog post provides search engines with fresh content which can improve your search engine ranking and make your site more visible

Optimisation of content – addition of metadata (page titles & descriptions), image tags, use of headers etc. (up to 6 pages)

Internal linking to priority pages – efficient link structure is key to good usability and also makes your website easier for search engines to crawl

Submission of HTML and XML versions of your sitemap to top 3 search engines: Google, Yahoo and Bing to ensure your web pages are properly indexed.

Minimum 16 hours

[/et_pb_pricing_table][/et_pb_pricing_tables][/et_pb_column][et_pb_column type=”1_3″][et_pb_pricing_tables admin_label=”Pricing Table”][et_pb_pricing_table featured=”off” title=”For Existing Websites” subtitle=”This starter package works in conjunction with the redesign and rebuild of your website, and includes:” button_url=”mailto:welcome@collectivecreative.com” button_text=”Enquire” currency=”£” per=”+VAT” sum=”260″]

Set up of Google Analytics and Webmaster account (if necessary) which automatically send monthly reports detailing visitor activity.

Usability audit – suggested changes to layout and content offered in conjunction with website rebuild

Relevant keyword research targeting long tail keywords and autocomplete suggested search phrases

Refreshed copy with clear tone-of-voice based on existing content and keyword research (up to 6 pages)

Optimisation of content based on keyword research (up to 6 pages) – metadata (page titles & descriptions), image tags, use of headers etc. which provide useful information for search engines to index pages

Internal linking to priority pages – efficient link architecture is key to good usability and also makes your website easier for search engines to crawl

Creation of a blog (if required) with first post provided

Submission of HTML and XML versions of your sitemap to top 3 search engines: Google, Yahoo and Bing to ensure your web pages are properly indexed.

Minimum 14 hours

[/et_pb_pricing_table][/et_pb_pricing_tables][/et_pb_column][et_pb_column type=”1_3″][et_pb_pricing_tables admin_label=”Pricing Table”][et_pb_pricing_table featured=”on” title=”Social Media Add-On” subtitle=”For a small, one-off fee we can set-up social networking pages for new and existing businesses” currency=”£” per=”+VAT” sum=”90″]

Set-up of social media accounts

Up to 3 accounts including Facebook, Twitter, Google+ for Business, Instagram, Pinterest and YouTube.

3 hours

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Monthly SEO Packages

Our monthly packages are based on the principle that once the basic foundations of SEO are in place, we can continue to optimise and update your website to build on your reputation with search engines and users alike.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”1_3″][et_pb_pricing_tables admin_label=”Pricing Table”][et_pb_pricing_table featured=”off” title=”SEO Rare” button_url=”mailto:welcome@collectivecreative.com” button_text=”Enquire” subtitle=”Minimum 8 hours work per month” currency=”£” per=”month (+VAT)” sum=”180″]

Continued optimisation of added content (page titles, meta descriptions, headers etc.)

Use of visitor analytics to suggest areas for improvement

Monthly blog posts based around keyword research

Advice on how to use your social networking accounts for business.

[/et_pb_pricing_table][/et_pb_pricing_tables][/et_pb_column][et_pb_column type=”1_3″][et_pb_pricing_tables admin_label=”Pricing Table”][et_pb_pricing_table featured=”off” title=”SEO Medium” button_url=”mailto:welcome@collectivecreative.com” button_text=”Enquire” subtitle=”Minimum 16 hours work per month” currency=”£” per=”month (+VAT)” sum=”300″]

Continued optimisation of added content (page titles, meta descriptions, headers etc.)

Bi-monthly blog posts based around keywords which provide fresh and relevant content for your website which can help to improve your search engine rank

Quarterly Email Campaigns to your subscribers designed to direct traffic back to your website

Use of visitor analytics to suggest areas for improvement & implementation

Support with your company social networking accounts

Creation of optimised landing/lead capture pages which target specific search terms and key phrases (up to 6 per year).

[/et_pb_pricing_table][/et_pb_pricing_tables][/et_pb_column][et_pb_column type=”1_3″][et_pb_pricing_tables admin_label=”Pricing Table”][et_pb_pricing_table featured=”off” title=”SEO Well-Done” button_url=”mailto:welcome@collectivecreative.com” button_text=”Enquire” subtitle=”Minimum 24 hours work per month” currency=”£” per=”month (+VAT)” sum=”500″]

Continued optimisation of added content (page titles, meta descriptions, headers etc.

Weekly blog posts based around keyword research which provide regular, relevant and fresh content which can help improve your search engine rank

Monthly email campaigns to your subscribers designed to direct traffic to your website

Management of up to 3 social networking pages including regular posts and follower interaction

Use of visitor analytics to suggest areas for improvement & implementation

Creation of optimised landing/lead capture pages which target specific search terms and key phrases (up to 12 per year)

Addition of new pages on request (with optimised content).

[/et_pb_pricing_table][/et_pb_pricing_tables][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_pricing_tables admin_label=”Pricing Table”][et_pb_pricing_table featured=”on” title=”Pay Per Click Management Add-On” subtitle=”Pay Per Click (PPC) marketing involves creating ads for the key search terms you bid on. The benefit of using PPC as part of your marketing strategy is that you only pay for the advertisement of your business or service when a user clicks on it and is taken to your site.” currency=”£” sum=”Prices on Request” button_url=”mailto:welcome@collectivecreative.com” button_text=”Enquire” /][/et_pb_pricing_tables][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#b2b3b6″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off”][et_pb_row][et_pb_column type=”1_3″][et_pb_text admin_label=”Text” background_layout=”dark” text_orientation=”left”]

Any Questions?

Do you have any questions about our digital marketing services? Please don’t hesitate to contact us; call 020 8943 4359 or get in touch via the form opposite.

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