digital marketing

Doing your best for your business online is about so much more than having a decent website – don’t get us wrong – a good-looking, easy to use design is a great start – but if you really want to get your site seen, a digital marketing strategy is a must.

We’ve helped lots of small and medium sized businesses grow their brand through our digital marketing offering – just take a look at all the examples of our past work in our digital marketing portfolio below.

Our range of online marketing packages are focused on enhancing your site’s visibility through Search Engine Optimisation (SEO) techniques, considered web copywriting and by building a following through social media and email campaigns.

For existing websites, we’ll carry out a detailed audit of your website and your existing marketing communications, offering suggestions on areas of improvement designed to increase your visibility and encourage more quality visitors.

For brand new websites, a clean slate means that we can use our knowledge of copywriting, usability and SEO best practices to add elements which will boost your chances of increased visibility and greater engagement right from the start.

All our packages are provided on a month to month basis (and for a range of budgets) so if you’re not completely sold on our service you can cancel at any time – meaning it’s in our best interest to work as hard as we can for you. Which is just fine by us.

Monthly SEO Packages

Our monthly packages are based on the principle that once the basic foundations of SEO are in place, we can continue to optimise and update your website to build on your reputation with search engines and users alike.

Basic

8 hours per month

  • Continued optimisation of added content (page titles, meta descriptions, headers etc.)
  • Use of visitor analytics to suggest areas for improvement
  • Monthly blog posts based around keyword research
  • Advice on how to use your social networking accounts for business.
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Advanced

16 hours per month

  • Continued optimisation of added content (page titles, meta descriptions, headers etc.)
  • Bi-monthly blog posts based around keywords which provide fresh and relevant content for your website which can help to improve your search engine rank
  • Quarterly Email Campaigns to your subscribers designed to direct traffic back to your website
  • Use of visitor analytics to suggest areas for improvement & implementation
  • Support with your company social networking accounts
  • Creation of optimised landing/lead capture pages which target specific search terms and key phrases (up to 6 per year).
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Expert

24 hours per month

  • Continued optimisation of added content (page titles, meta descriptions, headers etc.
  • Weekly blog posts based around keyword research which provide regular, relevant and fresh content which can help improve your search engine rank
  • Monthly email campaigns to your subscribers designed to direct traffic to your website
  • Management of up to 3 social networking pages including regular posts and follower interaction
  • Use of visitor analytics to suggest areas for improvement & implementation
  • Creation of optimised landing/lead capture pages which target specific search terms and key phrases (up to 12 per year)
  • Addition of new pages on request (with optimised content).
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Digital Marketing Extras

Social Media Add-On

For a small, one-off fee we can set-up social networking pages for new and existing businesses

  • Set-up of social media accounts
  • Up to 3 accounts including Facebook, Twitter, Google+ for Business, Instagram, Pinterest and YouTube.
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Pay Per Click Management Add-On

Pay Per Click (PPC) marketing involves creating ads for the key search terms you bid on. The benefit of using PPC as part of your marketing strategy is that you only pay for the advertisement of your business or service when a user clicks on it and is taken to your site.

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